branding, product design, website design, collateral
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Decoding Success Through Conversations

ringDNA helps customers champion the collective power of great conversationalists to deliver outstanding outcomes. *work currently in progress

As ringDNA’s Creative Director, I’ve led a top to bottom brand refresh along with the intital strategy and positioning. Currently, I’m working closely with the team to update our product ecosystem and activating our new brand across all touchpoints.
The new identity is centered around where opportunities converge for our platform’s solutions: data, people and conversations. The logo draws inspiration from the intersection of innovation, communication and human connection – the morse code. This decoding extends beyond the logo and onto other touchpoints as a means to uniquely denote and identify product areas, people and points of interaction.
This is an ongoing case study. The brand refresh was succesfully launched to coincide with our most recent Series B round led by Goldman Sachs with additional investment from Bryant|Stibel and Palisades Growth Capital. 

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