branding, product design, strategy, research, website/digital/content design, collateral
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New Experiences for Revenue Teams

ringDNA is the leading sales enablement platform that uses AI to help businesses scale revenue growth.

I am focused on strategically elevating the brand and product experience to bring value across every interaction. Additionally, from zero-to-one, I have had the incredible opportunity to build the design team across brand and product - you can learn more about our insights at ringdna.design

*work currently in progress, detailed product design, wireframes, and prototypes available on request

As ringDNA’s Creative Director, I led the brand refresh along with the intital strategy and positioning. Currently, I’m working closely with the team to update our product ecosystem while activating our new brand across all touchpoints.
The new identity is centered around where opportunities converge for our platform’s solutions: data, people and conversations. The logo draws inspiration from the intersection of innovation, communication and human connection – the morse code. This decoding extends beyond the logo and onto other touchpoints as a means to uniquely denote and identify product areas, people and points of interaction.
This is an ongoing case study. The brand refresh was succesfully launched to coincide with our most recent Series B round led by Goldman Sachs with additional investment from Bryant|Stibel and Palisades Growth Capital. Additional Credits: Sr. Product Designers: Catherine Santoso, Jon Wong; Sr. Brand Designer: Haysol Chung

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