wildnice
brand and product design experiences
📍Los Angeles, CA
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Return to my childhood home with my daughter. Mandaluyong, Philippines. 2018.


My name is Carlo Paolo Espiritu and I’m a design leader helping new brands start and old ones reset by being culturally observant, data-informed, and future-focused. I have a strong focus on brand vision and product design experiences while gravitating towards bleeding-edge technologies, and bringing design innovation to complex systems.

Most recently, as the Creative Director at Gem, I led the brand refresh and the product design - going from zero to one. During my tenure, I helped launch what PCMag called one of the coolest companies at Consensus, and the friendliest crypto iOS/Android app. I also established a design system and refactor of our blockchain platform that supported enterprises across healthcare, automotive, and energy industries.

Currently, as the Creative Director at ringDNA, after leading the brand refresh prior to our recent Series B round led by Goldman Sachs, my role has focused on supporting some of the world’s largest companies with design innovation across all brand, marketing, and product touchpoints.

For the past fifteen years, my work has consisted of brand identity systems, strategy, research, product design and design systems, experience design, illustration, art direction, video production, and animation.

I excel at being a positive force by developing relationships and empowering others through unwavering passion, agility, candor, and optimism.



(ノ’ヮ’)ノ*:・゚✧

Favorite Films List
  • Cidade de Deus
  • Vertigo
  • Amelie
  • Touch of Evil
  • Fight Club
  • Lost In Translation
  • Dark City
  • Cinema Paradiso
  • Gattaca
  • Y Tu Mama Tambien
  • Pulp Fiction
  • The Fifth Element
  • Groundhog Day
  • The Sandlot
  • My Neighbor Totoro
  • Casino
  • Home Alone
  • Raiders of the Lost Ark
  • Singing in the Rain
  • Tekkonkinkreet


Favorite Albums List
  • Jai Paul - Bait Ones
  • J Dilla - Donuts
  • The Avalanches - Since I Left You
  • The Beatles - Rubber Soul
  • Bjork - Homogenic
  • Digable Planets - Blowout Comb
  • Portishead - Dummy
  • Beach Boys - Pet Sounds
  • Michael Jackson - Thriller
  • ATCQ - The Low End Theory
  • D’Angelo - Voodoo
  • Daft Punk - Discovery
  • Outkast - Aquemini
  • Art Tatum - Piano Starts Here
  • Radiohead - Kid A
  • Otis Redding - Otis Blue
  • David Bowie - Low
  • Sade - Promise
  • Seu Jorge - The Life Aquatic Sessions
  • Lou Reed - Transformer