creative, brand & design intelligence
BK to LA
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My name is Carlo Paolo Espiritu and I’m a creative director and full stack designer. After 6+ years in NYC, living in Brooklyn, I am once again based in LA. Most recently, I led the brand refresh and product design as the Creative Director at Gem – helping launch the friendliest crypto iOS/Android app. Currently, as the Creative Director at ringDNA, I also led a brand refresh prior to our recent Series B round led by Goldman Sachs. Today, my focus is on brand awareness, top-to-bottom product design refactor and building an internal design team across Brand/Marketing and Product.

My work consists of branding, strategy, research, interaction and experience design, human-centered design, UI/UX, illustration, art direction, video production and animation.

Loyal to the pursuits of learning, I champion simplicity through insights, instincts and the use of storytelling and astute visual solutions. I'm currently focused on creating and exploiting the dynamic interplay between people, products and experiences with visionary founders and startups. Ultimately, my aim is to help guide brands by introducing moments of enchantment across each touchpoint.

Lastly, I thrive in environments that foster collaboration, encourage curiosity and rapid ideation.


Favorite Films List
  • Cidade de Deus
  • Vertigo
  • Amelie
  • Touch of Evil
  • Fight Club
  • Lost In Translation
  • Dark City
  • Cinema Paradiso
  • Gattaca
  • Y Tu Mama Tambien
  • Pulp Fiction
  • The Fifth Element
  • Groundhog Day
  • The Sandlot
  • My Neighbor Totoro
  • Casino
  • Home Alone
  • Raiders of the Lost Ark
  • Singing in the Rain
  • Tekkonkinkreet

Favorite Albums List
  • Jai Paul - Bait Ones
  • J Dilla - Donuts
  • The Avalanches - Since I Left You
  • The Beatles - Rubber Soul
  • Bjork - Homogenic
  • Digable Planets - Blowout Comb
  • Portishead - Dummy
  • Beach Boys - Pet Sounds
  • Michael Jackson - Thriller
  • ATCQ - The Low End Theory
  • D’Angelo - Voodoo
  • Daft Punk - Discovery
  • Outkast - Aquemini
  • Art Tatum - Piano Starts Here
  • Radiohead - Kid A
  • Otis Redding - Otis Blue
  • David Bowie - Low
  • Sade - Promise
  • Seu Jorge - The Life Aquatic Sessions
  • Lou Reed - Transformer