grand central tech
branding, strategy, website design
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Accelerating Grand Central Tech


One of New Yorkโ€™s top tech incubators and accelerators, Grand Central Tech (now Company) provides all the resources required for new ventures to succeed at scale.




Challenge
Grand Central Tech reached out to refresh their brand and ultimately their web presence as a means to activate interest for ongoing enrollment programs and potential investors and partners.
Approach
The original logomark which had quite a bit of equity within the tech community was simplified. The rest of the entire existing visual language and website, was completely refactored from scratch.
Outcome
After completing the brand refresh and UIs for the website, due to an unforseen aggressive change on the launch date, the internal management team decided to bring front-end development in-house and launch a different and spartan version of the intended design.





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