12 the good gift
branding, website design
origin    projects    info    contact


Impactful Gift Giving


The Good Gift is a digital product from Grand Central Tech, the largest tech accelerator/incubator in New York City.





Challenge
Grand Central Tech reached out regarding a new product, with the intention of nominating and highlighting underrepresented companies and products from the start up community. It needed to be built fast and scalable, once companies and products were vetted.
Approach
A logomark was created based on the concepts of gifting and the gift that keeps giving. An approachable and crisp selection of colors and typography followed, while the website focused mostly on clarity (what is this about) and functionality (how can I nominate).
Outcome
After completing the project (logo, design and code), the project was unfortunately paused while the internal team rethinks their approach and intention. Additional Credits: Code: Chirag Chauhan



Prev Project           Next Project