08 institute of play
branding activations, direction, animation,
projections
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Learning Design Through Play


Institute Of Play creates learning experiences rooted in the principles of game design – experiences that simulate real world problems and require dynamic, well-rounded solutions.



                    

Challenge
Institute of Play reached out looking to execute a brand activation for an upcoming web series. Playmakers, which explores innovations and experiences in learning design, would be featured on Fast Company Design.
Approach
Experimentations on modular animations via projections (using After Effects and VJ software Resolume) spoke to ideas of convergence and collaboration while adding a measure of abstracted fun, whimsy and curiosity.
Outcome
For 7 consecutive weeks, Playmakers premiered a new episode on Fast CompanyThe series is made possible through the generous support of the
Bill & Melinda Gates Foundation.






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