Fixing Democracy In A New America
Greenpeace is a non-governmental movement fighting for a green and peaceful future for our oceans, forests, food, climate and democracy.
Challenge
The Lead Media Officer from Greenpeace and Glue NYC, needed illustrations to launch a social media campaign. They wanted to evoke concepts of a reimagined American identity and democracy.
The Lead Media Officer from Greenpeace and Glue NYC, needed illustrations to launch a social media campaign. They wanted to evoke concepts of a reimagined American identity and democracy.
Approach
Concepts were generated and approved by Greenpeace and were developed and illustrated with a clean and textured approach. Colors were used to highlight the positives or conversely accentuate the somber, problematic issues.
Concepts were generated and approved by Greenpeace and were developed and illustrated with a clean and textured approach. Colors were used to highlight the positives or conversely accentuate the somber, problematic issues.
Outcome
The series of illustrations were launched across Twitter, Instagram and Facebook just in time for the 2016 Election Primaries.
The series of illustrations were launched across Twitter, Instagram and Facebook just in time for the 2016 Election Primaries.