02 fahrenheit 212
branding, strategy, UI/UX, collateral, product,
experience, service, video and rapid prototypes
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Growth Through Strategy & Design


Fahrenheit 212 is a global innovation strategy and design firm that defines innovation strategies and develops new products, services and experiences that create sustainable, profitable growth for its clients.


During my 5+ years as Sr. Designer and Design Lead at the firm I worked on nearly 200 projects for Fortune 500 & 100 companies across technology, consumer electronics, financial services, energy, food & beverage, hospitality, retail, telecommunications, media and entertainement and private equity.

A majority of my work encompassed idea design, branding, UI & UX, experience and service design and video prototyping. As a key deliverable (nearly all projects had one), the video protoypes which I directed and produced, were a powerful storytelling tool for the firm. They encapsulated the strategy and the ideas that we brought to life for our clients, which were then used to facilitate conversations and/or create excitement within their organization with sightline towards commercialization.

Due to NDA agreements, I am only able to share some bits of these videos. Considerations and arrangements can be made upon additional interest and request. The following selection of case studies, showcases some of the diverse work I was exposed to while working alongside brilliant team members across design, idea development and commercial strategy.    


AMC Theaters


Challenge
AMC Theaters wanted to rethink their website’s customer experience. Additionally, they were looking to be inspired by potential Apple Watch integrations within their ecosystem.
Approach
The key theme was in personalization, beginning with the AMC Stubs Membership onboarding. From there, we developed two distinct Apple Watch products: navigating the pre and post show experience (AMC RealTime), and enhancing the in-show experience (AMC Tap).
Outcome
The explorations were well received and excited the Senior Leadership team. Before I was able to see any additional and material progress, I had already transitioned from the firm. Additional Credits: Design: Abby Brewster.

Toys R US

Challenge
Toys R Us needed to make a dramatic and strategic change to their overall store and customer experience. In short, they wanted to define the toy store of the future.
Approach
Collaborating with the Toys R Us Senior Leadership team, we ventured on a retail safari and eventually generated ideas around Connection Through Play. We set out define what online (digital) and offline (physical) play and experiences meant for kids and adults. From there, we imagined what the store experience could be, and how that informs the eventual physical store with design partners Dalziel & Pow.
Outcome
The ideas excited the Toys R Us team and they aggressively moved towards a physical pilot store. They dubbed the new store experience in New Jersey, the Toy Lab. The experiential stores based on our strategy and concepts, have now slowly been implemented nationwide, most recently in Santa Ana, California.
Additional Credits: Design: Abby Brewster.

ENERGY INNOVATION CENTRE


Challenge
The Energy Innovation Centre wanted to develop their communication strategy and also catalyze a more consumer facing proposition.
Approach
The team built a platform around the idea of Ignite, which showcased the three core elements that the EIC was bringing to the marketplace.
Outcome
The EIC not only implemented our strategy, they also invested in additional comms assets which they activated in trade shows and other business touchpoints.

WRInc 



Challenge
The Wool Research Organisation of New Zealand Inc. (WRInc), seeked feasible and consumer-facing products derived from their high quality wool.
Approach
The research by the cross-functional teams led to the development of four different use cases of New Zealand wool: beauty, sleep, performance and baby products.
Outcome
With the cooperation of the commercial wool companies in New Zealand, funding was allocated for further strategy and research. Additional Credits: CD: Faun Chapin, Design: Georgina Clarke, Meg Paradise.

BABIES R US


Challenge
Babies R Us approached us to revitalize and reconsider the baby registry experience.
Approach
By building around the idea of ProMom, the team aimed to transform baby registry into a holistic service. This meant redesigning and redifining the entire consumer experience from e-commerce to in-store.
Outcome
The Babies R Us Senior Leadership team, continuously expanded the scope of our engagement. When the Toys R Us ‘Store of the Future” project kicked off, a redesign of Babies R Us became part of the brief.
Additional Credits: Design: Abby Brewster.

SAMSUNG



Challenge
Samsung approached the team looking for transformatve ideas and solid business cases, on how to execute and implement their revolutionary transparent LCD screens.
Approach
In this specific idea called Illumina, the team developed a way to not only apply their technology, but envision a robust new content management system for businesses.
Outcome
After bringing the ideas to life, Samsung would eventually premiere some of the new applications at CES. They would later commercialize the technology across several industries.

MTV


Challenge
MTV posed a unique research project that needed a perspective on the future of storytelling.
Approach
Initial infographics were created to help frame the landscape of storytelling against MTV. Our research on transmedia storytelling, was delivered within the context of a website and documentary.
Outcome
The research provided new and well informed insights and guiding principles for the Senior Leadership at MTV.



Challenge
IMAX, renowned for their theaters, was exploring different applications of their proprietary audio and visual expertise, for in-home experiences.
Approach
Without sacrificing fidelity (audio and visual) we developed concepts for a more affluent market and specifically, a tech savvy (audio and videophiles) consumer segment.
Outcome
While the ideas proved transformative for the business, IMAX decided to not pursue any in-home products and experiences. Additional Credits: CD: Faun Chapin, ID: Adam Wendel, Design: Meg Paradise, Jonathan Greenblatt.

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